marketing

MARKETING

5th November 2010 - I've been looking at other music video directors and some of the work they've done. One video that i really enjoyed was "dream" by Dizzie rascal. This video was directed by Dougal Wilson who is with the company colonel Blimp. I love the way the film looks old, and Dizzie rascal is made to look the size of a toy. In the video he dances around with puppets and jumps out of a toy box. the video goes really well with the playful beat in the actual song. Obviously this technique would be to hard for me to try and do myself, but i really like the idea.

8th November - I've been looking at band logos today. I found some really interesting ones. I want to use these to help me think of a logo for myself. 

  

There are a few of these band logos that really stand out for me. I am going to look at these individually and analyze the, to help me get ideas for my own logo.

This is the logo for the band Red hot chili peppers (below). The typography is all in capitals and is big and bold. The text is done in white which really stands out against the black background. The center of logo is a red star shape. Red is a color that usually represents love, anger or danger. However with the title of the band being the RED hot chili peppers, it does has some significance. I really like the logo because it is different. The typography isn't in one straight line and the colors chosen  all clash against each other in an affective way. Because of the unusual layout of this logo it makes it easy to remember which is good marketing for the band because more people will remember the logo, and therefor the band.  

  

 If we look at this EP cover by the red hot chili peppers (below) called "The abbey road ep", we can see that it's obviously their version of the Beatles album "The abbey road." However the chili peppers have decided to step up their version with themselves walking naked across the zebra crossing wearing nothing but socks. This alone would grab the attention of many people, let alone people recognizing it as a remake of one of the most famous album covers in the world. The typography of this album cover is written in white over a black background as it was in the logo. The title of the band is all in capital letters and is large and bold. The album title however, although also done in capitals, is smaller and not as bold so it doesn't stand out quite as much as the band title. The picture takes up the majority of this album cover. But because it is such an explicit and remarkable picture, it draws attention to the album, and more potential buyers.

Here is the logo for a british hiphop group named Taskforce.  The logo is big, bold and in black so it stands out. The effect placed on the logo is a broken glass effect. This not only makes the logo stand out, but it also reflects the music and the background of the people in the group.  The logo give's of the impression that these people are not weak, but that are strong, and tough.

  If we look at an album cover from Taskforce we can see that there is no color on it. This is the same in all their album covers. However the way that it is presented makes it stand out. Becasue the album is 2 simple block colors - black and white, they clash with each other making the album cover catch the eye.   The picture is illustrated and is of a block of flats from the estate that they come from, the Highbury estate. The group title is placed in the top center of the album cover in a large font. The album title is underneath, but in a  much smaller font.   

Here is the logo for the band slipknot. This logo also has a red version.  The text in this logo is very uneven and rough. It is a mixture of capitals and lower case. the text reminds me of a mixture of blood and barbed wire. The band are a very heavy metal band, so this typography really reflects their music. The "S" in the background is almost like a trademark for the band. Fans who see this know this means Slipknot. The S has spikes coming out of it and looks very angry - also representing the bands music.

Here is a Slipknot album cover for a live album. The bands title is placed in black letters in the top center of the cover. The picture is of an audience "moshing" and listening to the band play live. All of their hands are reaching foward trying to grab the band. A parental advisory sticker is also placed on the front of the album cover. The album cover stands out because of the repetitiveness of the photograph. All the stretched out arms and hands give the picture more detail.